2010 State Of The Net - Video Marketing For Attorneys
Your website requires a video but you can not afford to pay for a professional production. You could shoot your video. But are you sure you will spend less? From the time you've costed on your colleagues' time and your time you may well end up spending more than you would have done had you used a video production company. But if you are determined to do it yourself (and there may be many good reasons why you will need to) then here are a couple of helpful tips.
Companies that are different come in a large number of forms that are diverse. In most cases they are experts in a particular sort of video or sector e.g Corporate video production. Usually the more complex it is for you to communicate your targets across to them. A company will be well-placed to produce a video for your target audience. Taking the time to look for a specialist company is time well spent.
Write your script by omitting any inside business jargon your audience might not 20, using a conversational tone. Keep your articles informative, yet engaging. Consider injecting a bit of humor into the script, so it's stodgy and friendly, not stoic and warm. You want your viewers to be able to relate easily to your content, so they feel engaged and motivated to act on your final call to action, whether it be to sign up for your newsletter, to watch the next video in the series, to contact you for additional information, or to complete a questionnaire or form.
If your video isn't on YouTube, you're missing out 100 million viewers daily on the third most visited web site online. What's more, it belongs to powerful Google and on top of that it is free!
Secondly, open an account with you tube, and upload your video. Be certain that you carefully choose the name, tags & description ensuring that they contain the main. This will make certain that your event video production has he chance to be official website found when people search on you tube. The other benefit is that should they consider it relevant to the search term, Google may decide to pull on over your video onto Page 1.
Too often companies will write their own script based on their large (boring) training manuals. This is very good if you denver video production want themselves to refresh with a nap. Not great if you would like to grab their attention and teach them something.
That is fine, but how do you stick out from this crowd? It does not cut anymore. Why are you different and how can you show that? The reality is that attorneys are reluctant to step out of the comfort my company zone. They are afraid to try something new. They're check this worried it won't work. More importantly, they worried about what their attorneys will think when they stick out like a sore thumb and don't behave like the rest of the lawyers.
Lastly, your video can be used by you as a profile on sites & networking liked Linked in. If you area member of Connected in, which is an exceptional business website, why don't you upload your video to your profile. This will enable interested parties listen to and to watch you, rather than read about you. This has got to be a better way of communicating, and convert more leads.